Social Media Specialist

 

Job Introduction:

Please Refer to the NYSOH Maximus Job Description Below

As a key member of the Social Media team, the Social Media Specialist plans and executes digital and social media communications regarding NY State of Health’s overall social media presence including providing social media customer support. The Social Media Specialist creates all copy and creative including images, infographics, videos and more, and uses social media analytics tools to measure ROI of social media efforts and engagements.

Duties / Responsibilities:

• Develop online social media content and strategy in support of the NY State of Health strategic plan utilizing Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and other social media platforms.
• Plan and manage day-to-day online social media components that contribute to the overall mission of the NY State of Health brand, including copywriting, editing, and creating graphics.
• Identify and interpret key performance indicators and metrics in the social media space, and utilize this information to propose future strategies and tactics.
• Ensure that NY State of Health is a central source of information through close monitoring and development of proactive and reactive social media communications.
• Provide superior, start-to-finish customer service to consumers seeking answers, assistance, and other support.
• Partner with the NY State of Health marketing team to present future digital solutions.
• Present information to leadership, stakeholders, and the client.
• Responsible for adhering to established safety standards.
• Must be able to remain in a stationary position for an extended period of time
• Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds
• Work is constantly performed in an office environment
• Perform other duties as assigned.

Education Required:

• Bachelor’s degree from an accredited college or university or equivalent experience

Background & Experience Required:

• 3 years of experience.
• Knowledge of professional social media management, execution and conversation auditing tools including, but not limited to Sprout Social, Later.com, Canva, Adobe Creative Suite.
• Strong writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling.
• Working knowledge and understanding of social and/or website/blog platforms, tracking and analytics measurement and monitoring tools.
• Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns.
• Knowledge of how to optimize and test social media messaging.
• Excellent verbal communication and presentation skills and ability to present to leadership and client.
• Strong business acumen.
• Strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.
• Ability to thrive in a fast-paced environment and possesses a strong personal work ethic.
• Previous communications experience in the healthcare and health insurance marketplace a plus.
• Experience with social media crisis management preferred.
• Experience working in a professional business environment preferred.

Please Refer to the NYSOH Maximus Job Description Above

Job Description Summary:

Job Summary:

Essential Duties and Responsibilities:

• Develop and execute tactical plan in support of the client/project strategic plan, using digital media (including website integration), Facebook, Twitter, Google+, Hootsuite, Desk.com and YouTube to increase visibility and enhance image of client/project with consumers, businesses, key opinion leader, and news media.
• Analyze and identify populations/types of consumers using the different social media outlets to develop a target plan based upon socio economic status.
• Manage and oversee internal and organization partner relationships relative to the successful integrated implementation of social media strategy
• Manage platform tools and engagement software required for accounts, reporting and posting.
• Meet with other agencies hired by the client to ensure that client/project has cohesive brand messaging.
• Plan and manage day-to-day online social media components that contribute to the overall communications mission
• Drafting editorial calendar for client approval.
• Serve as a team communications member to ensure that client/project remains the central source of information during client/project events through close monitoring.
• Responding to consumer comments/questions posted to social media handles.
• Determine if questions/complaints require internal escalation.
• Evaluate consumer impact/branding using appropriate analytics tools to measure effectiveness.

Minimum Requirements:

• Bachelor's degree with 3+ years of experience.
• May have additional training or education in area of specialization.
• Develops solutions to a variety of problems of moderate scope & complexity.
• General application of concepts & principles.
• Contributes to the completion of organizational projects & goals.
• Frequent use and general knowledge of industry practices, techniques, and standards.
• Applies knowledge and skills to complete a wide range of tasks.
• Communicates on complex or sensitive issues or drafts such responses for supervisor or manager.

Education and Experience Requirements:

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MAXIMUS Introduction: Since 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit https://www.maximus.com. EEO Statement: EEO Statement: Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status. Pay Transparency: Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances. Posted Max: USD $59,380.00/Yr. Posted Min: USD $55,341.00/Yr.